{"id":27233,"date":"2020-07-16T10:04:21","date_gmt":"2020-07-16T14:04:21","guid":{"rendered":"https:\/\/urelles.com\/loreal-canada-creating-a-scholarship-for-canadas-women-technology-entrepreneurs\/"},"modified":"2025-03-25T12:55:24","modified_gmt":"2025-03-25T16:55:24","slug":"loreal-canada-creating-a-scholarship-for-canadas-women-technology-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.urelles.com\/en\/magazine\/the-projects\/loreal-canada-creating-a-scholarship-for-canadas-women-technology-entrepreneurs\/","title":{"rendered":"L’Or\u00e9al Canada – Creating a scholarship for Canada’s women technology entrepreneurs"},"content":{"rendered":"\n

Client: L\u2019Or\u00e9al Canada<\/span><\/h2>\n\n\n\n

Services<\/h3>\n\n\n\n
    \n
  • Communications campaign for women technology entrepreneurs<\/strong><\/li>\n\n\n\n
  • Definition of the philanthropic scholarship experience<\/strong><\/li>\n\n\n\n
  • Copywriting<\/strong><\/li>\n<\/ul>\n\n\n\n

     <\/p>\n\n\n\n

    Context<\/h3>\n\n\n\n

    53% of Canadian technology companies do not have a single female executive<\/strong>
    15% of Canadian technology companies have a female CEO<\/strong>
    5% of Canadian technology companies are founded by a solo woman<\/strong><\/p>\n\n\n\n

    L’Or\u00e9al Canada has a long tradition of feminist philanthropy. Firstly, through its \u201cFor Women in Science\u201d initiative, the company inspires female students in high school, encourages female researchers and rewards excellence in a field where women should be much more numerous; then through its \u201cBeauty to feel better and cope better\u201d initiative, which enables women affected by illness, precariousness or isolation to rebuild their self-esteem, thanks to training programs in the beauty professions.<\/p>\n\n\n\n

    L’Or\u00e9al Canada has always been close to women and their issues, so it’s only logical that the cosmetics company should turn its attention to a current challenge: the under-representation of women in technology. L’Or\u00e9al Canada decided to create a $20,000 bursary to support a female technology entrepreneur in Canada. The program is called \u201cFemmes en Num\u00e9rique\u201d, and consists of three stages: nominations, pre-selection and final selection. The winner receives her award at an evening of pitches before a jury.<\/p>\n\n\n\n

    L’Or\u00e9al Canada called on URelles for its extensive pan-Canadian network of women in technology and excellent knowledge of the entrepreneurial ecosystem.<\/p>\n\n\n\n

    Objectives<\/h3>\n\n\n\n

    Create a scholarship that addresses the issues and needs of women technology entrepreneurs,
    Make this program known to all women technology entrepreneurs in the country.<\/p>\n\n\n\n

    Challenges<\/h3>\n\n\n\n

    A useful bursary –<\/strong> How can we ensure that this $20,000 bursary goes to an entrepreneur for whom it will make a difference? What criteria should be attached to the bursary, both precise enough to target the female tech audience, and broad enough to benefit as many women as possible? These questions enabled us to design a philanthropic program that was truly adapted to the needs of female entrepreneurs.<\/p>\n\n\n\n

    Entering a new market –<\/strong> In the U.S., the equivalent of the Women in Digital program had already existed for several years, but in Canada, there was nothing. How do you get the word out about a new program whose impact is unknown to the audience? Femmes en Num\u00e9rique had to gain the trust of Canada’s women entrepreneurs.<\/p>\n\n\n\n

    A very large territory –<\/strong> L’Or\u00e9al Canada’s head office is located in Montreal, but its jurisdiction is pan-Canadian, as is the Femmes en Num\u00e9rique program. The challenge was to ensure that all Canadian female technology entrepreneurs were aware of the program.
    [modula id=\u201c23730\u201d]<\/p>\n\n\n\n

    Solution<\/h3>\n\n\n\n

    Identifying best practices<\/strong> – We interviewed women business owners to understand what motivates them to apply for fellowships. We studied existing philanthropic programs to understand how the L’Or\u00e9al Fellowship could stand out. Then we decided on best practices. For example, most competitions for women entrepreneurs require that women own at least 51% of the company, but in reality, this requirement is polemical and unrealistic. We recommended that L’Or\u00e9al Canada remove this constraint so that more women could access the program.<\/p>\n\n\n\n

    Where the women are<\/strong> – We mapped female entrepreneurs, tech media, tech clusters and startup hubs for every province in Canada. We identified where female technologists were and how to reach them.<\/p>\n\n\n\n

    Customer testimony<\/h3>\n\n\n\n

    \u201cI had the privilege of working with Chlo\u00e9 Freslon on the first edition of our L’Or\u00e9al Canada Women in Digital program. Her great expertise in digital gender issues, her ultra-professionalism and her unwavering dedication to making our first edition a great success, not only enabled us to exceed our target objectives, but above all allowed us to do so with the utmost respect for the program’s mission: the advancement of women in technological fields of entrepreneurship.\u201d <\/em>– Virginie Hotte-Dupuis, Head of External Communications & Philanthropy, L’Or\u00e9al Canada<\/p>\n\n\n\n

    Results \/ success factors<\/h3>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Client: L\u2019Or\u00e9al Canada Services   Context 53% of Canadian technology companies do not have a single female executive15% of Canadian technology companies have a female CEO5% of Canadian technology companies are founded by a solo woman L’Or\u00e9al Canada has a long tradition of feminist philanthropy. Firstly, through its \u201cFor Women in Science\u201d initiative, the company […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-27233","post","type-post","status-publish","format-standard","hentry","category-the-projects"],"acf":[],"yoast_head":"L'Or\u00e9al Canada Case Study - Bursary for Women Entrepreneurs in Technology<\/title>\n<meta name=\"description\" content=\"L'Or\u00e9al Canada has a long tradition of feminist philanthropy. 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